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A native of Kansas City, Missouri, Dianne literally grew up in the marketing business. Her father, David Selders, owned an advertising agency which, over the years, represented a number of food accounts. In the early 70’s, David started forming an idea for a new marketing service for food companies and associations – a way to reach the public through recipe marketing strategy, targeted to U.S. daily newspapers. He incorporated newly-available computer techniques in developing unique reporting methods which gave new and improved accountability. In 1974, David turned his idea into a reality. Learn more about our food publicity history.
George Selders, Dianne’s brother, served as the founding president. Together, Dianne and her brother George developed Family Features into an industry leader in food publicity and marketing.
In 1992, Dianne became the sole owner of Family Features, and in 2002, became CEO. She continues to shape the business into a multi-faceted company serving the food and lifestyle market.
In addition to her family and business responsibilities, Dianne is an active member and leader in numerous business and community organizations. She was the founder of the Food Marketing Communicators, an organization that went on to become The Marketing Communicators Section of the International Association of Culinary Professionals. Dianne is also actively involved in Les Dames d’Escoffier International (LDEI), an association of women professionals in the culinary industry. Dianne was one of the founders of the Kansas City LDEI Chapter, its founding president and has served on the International board for six years, most recently as its President. She is also a founding member of The Central Exchange of Kansas City – an organization encouraging the personal and professional growth of women. She also serves on the Board of Directors for the Kansas City chapter of the National Council on Alcoholism and Drug Dependence. She also has served on the board of the Kansas City Junior League.
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